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How We Work · Atlanta Coffee Catering

Why Tee Coffee Studio Doesn't Do
Pop-Ups or By-the-Cup Sales

We get this request more than you'd think. Here's why the answer is no — and why that's actually good news for the clients we do serve.

Tee George, founder of Tee Coffee Studio Atlanta
Tushauna (Tee) George
Founder · Tee Coffee Studio · Atlanta, GA
June 2026 · 4 min read

Every few weeks, I get a message that goes something like this: "Hey! Do you do pop-ups? I'd love for you to come set up somewhere and just sell drinks to whoever walks by."

Or: "Can I hire you for my event, but just pay per drink instead of a flat rate?"

I appreciate every single one of those messages. I do. But the answer is no — and I want to explain why, because it's not arbitrary. It's the whole reason Tee Coffee Studio works the way it works.

The pop-up model isn't built for what I do.

A pop-up coffee setup works when the goal is volume — foot traffic, transaction count, turnover. The barista makes a drink, takes cash or a tap, moves on to the next person. It's efficient. It's fine. But it's a completely different service than what I provide.

When I show up to your event, I'm not there to run a register. I'm there as an extension of you as the host. I know your guest list is coming. I know what's on the menu. I know your vibe, your timing, and what you want your people to feel when they walk through the door. That level of intentionality doesn't happen when I'm set up on a street corner hoping strangers stop by.

Pop-ups are transactional. What I do is relational. Those two things don't live in the same business model.

By-the-cup pricing creates the wrong incentives.

Here's the honest version of what happens with per-drink pricing: the person paying suddenly becomes very aware of how many drinks are being made. They start thinking about it. They start watching. And now the energy at their event has shifted from "my guests are taken care of" to "I hope no one gets a refill."

That's not the event you planned. And it's not the experience I want to deliver.

Flat-rate pricing exists specifically so that never happens. You pay one number, your guests drink as much as they want, and nobody is doing math in the middle of your party. The experience is unlimited and unhurried — the way it should be.

What this means for you.

If you're looking for a cart to set up at your farmer's market or a barista to sell lattes by the cup at your storefront — I'm genuinely not the right fit, and I'd rather tell you that now than waste your time or mine.

But if you're planning a real event — a corporate team gathering, a birthday party, a bridal shower, a monthly office coffee program — and you want someone to show up fully prepared, take complete ownership of the coffee experience, and make your guests feel like they're the only people that mattered that day? That's exactly what I do. Every single time.

The clients who book Tee Coffee Studio aren't looking for the cheapest option or the most flexible arrangement. They're looking for someone they can trust to make their event better. That's who I work for.

Here's what's available.

If you're ready to book a real experience, here's what Tee Coffee Studio currently offers in the Atlanta metro area:

  • Corporate Events — from $895. One-time team events, client appreciation, conference coffee service.
  • Monthly Office Coffee Program — $750/month, 3-month commitment. Recurring espresso bar service for your office, up to 40 guests per visit.
  • Private Events — from $695. Bridal showers, birthday parties, baby showers, intimate celebrations.
  • Cold Brew Tap Cart — from $695. Self-serve cold beverage station, up to 80 guests.
  • The Matcha Studio — from $350. Hands-on guided matcha experience at your home or venue, up to 12 guests.

All bookings include full setup, service, and breakdown. Transparent pricing. No per-drink counts. No surprises.

If any of these fit what you're planning, I'd love to hear about it.

Ready to Book?

Tell me about your event.

Late summer and fall dates are going fast. If you have a date in mind, reach out now and I'll get back to you within 24 hours.

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